
We had an incredible time hosting The Price is (Almost) Right: Nailing Your Startup's Pricing Strategy workshop with Scroobious. The turnout was fantastic, and the energy in the room was exactly what we love—engaged, active, and ready to dive into the realities of pricing strategy.
Amber Hamilton broke it down with hard-hitting insights, cutting through the noise on pricing myths:
"During Covid, we saw countless sales happening. But who we did not see running sales were luxury brands. Why? Because that didn't fit. Your pricing strategy has to agree with your branding and messaging."
The truth about pricing? There is no secret formula. You have to determine what works for your business, your market, and your customer base. It’s a delicate mix of math, psychology, and positioning.
"We recommend you having 20-30 conversations with prospective clients. If there isn't a critical mass of people who want to purchase your product, your business will not be able to keep up with the costs to run it."
Workshops like this are why we love in-person learning. The conversations, the "aha" moments, and the real-time feedback make all the difference. If you missed this one, don’t worry—there’s always more to come.
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